The Challenge
A performance-focused group training gym based in Noarlunga Centre approached Froth Media with a clear goal: attract 30 new high-intent leads over 8 weeks using Meta Ads.
With a limited media budget, the challenge was to not only drive new leads but also ensure quality—helping the gym convert prospects into loyal members, particularly for their flagship $65/week Performance Membership.
Objectives
- Phase 1: Lead Generation & Awareness
Attract fresh leads and raise awareness of the gym’s key offerings. - Phase 2: Conversion & Retention
Re-engage warm audiences with value-driven messaging and time-sensitive offers.
We also layered in visual tracking software to monitor on-site engagement and Meta Pixel optimisations to sharpen audience accuracy week-to-week.
The Stretegy
To achieve this, we deployed a two-phase Meta advertising campaign tailored to the gym’s audience, built on deep local targeting, data-backed creative testing, and streamlined lead capture.
The Results
With consistent testing and a full-funnel strategy, the campaign exceeded expectations:
The campaign delivered nearly double the lead target (45 vs. 30) in Phase 1 alone.
The retargeting phase further reinforced brand trust and led to an additional 14 leads from warmer audiences.
Total leads were 59 over the 8 week period.
Creative that Converts
We deployed a full suite of ad copy variations across both phases, testing urgency-driven, value-based, and community-focused messaging.
These creatives were carefully optimised for mobile-first consumption, with short-form video content playing a crucial role in engagement.
The Outcome
This campaign highlights the value of clear goals, layered strategy, and creative testing. Not only did we beat the lead target, but we also helped the team collect detailed lead data that allowed for smoother post-lead conversion workflows.
The client was thrilled with the results and even suggested we publish this case study.
Review
We’re frothin’ on our campaign results with Froth Media! Tommy and the team worked closely with us to develop and roll out a short-term strategy aimed at driving trials of our services. The quality of leads was outstanding — three months on, 50% of trial participants have converted to ongoing members. Froth made smart use of our existing assets to get us to market quickly and with impact, capturing our tone of voice perfectly. They’re a creative, agile team that’s a pleasure to work with. Not only did they deliver real ROI, they’ve helped us take meaningful steps toward our mission of supporting more people on their health and wellbeing journey. A seriously great experience.
Emma Craggs, General Manager, Bio Fit
